Monday, 3 October 2011

Self-Promotion Sucks

It's hard work, and generally fruitless, and it agitates every humble nerve in my body.  Also, it's massively distracting.

After a month of trying to push Punchline, I have reached the following conclusions:

1. Giving away free copies is a double-edged sword, and a sharp one at that - readers might take up the free copy offer who wouldn't normally go within ten feet of your book.
2. Punchline is a Marmite book.  I've always suspected as much, and evidence observed so far seems to support that theory: two reviews from Goodreads readers, a five-star rating and a one-star rating.  The difference between not rating a book at all and giving it one star is equal to the difference between "didn't like it" and "hated it".
3. I have no idea where the market for Punchline hangs out, or if one exists.  I am my ideal buyer, but I don't like to hang around in crowds.
4. People on the Amazon US boards are considerably more hostile than those on the UK boards; but also more entertaining.
5. If I spend too much time fucking about with this at work, I will probably lose my job.

What I need to do, I think, is chill out for a bit on the promotional side and get back to some writing.

5 comments:

  1. I haven't seen you pushing Punchline much Paul - I've been doing it for you here and there. I really enjoyed it and found it dark, funny but most of all very refreshing. I haven't read anything quite like it!

    Yes, get back to some writing. I can't wait.

    (You know me as Ignite)

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  2. Point 5, Kath, point 5 is the key one here ...

    ... and thank you.

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  3. I too hate self-promotion. "Leave no stone unturned!" scream the guides. Apparently we're supposed to have infinite time.

    Added to which, writing is a largely solitary, creative process. It shares no common ground with repeating the same sales pitch over and over again to random strangers.

    Anyway, I found this blog because I'm looking for places to visit during my virtual book tour.

    Might you be interested?

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  4. Sure, Rosen - what did you have in mind?

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  5. I'm interested in getting a few interviews on blogs by similar writers (and happy to return the favour, obviously.)

    I haven't read Punchline yet - I only got my Kindle today. Do you think our target audiences overlap at all?

    My recent book is comic, but very light - it's a queer romance. Before that I wrote a slightly darker mystery, but it was about families, not serial killers.

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